The Challenge:

Aerozone Alliance needed a cohesive, ongoing digital marketing strategy to keep stakeholders engaged, promote initiatives, and drive traffic to their website. With a diverse audience and evolving goals, maintaining a consistent content pipeline required a streamlined process and clear messaging.

Our Approach:

Vaux developed and manages Aerozone’s digital and content marketing efforts, delivering monthly e-newsletters that inform and inspire. We take a hands-on role throughout the entire process, from collecting content alongside Aerozone staff to writing, editing, and framing articles that reflect the organization’s mission and impact. Every newsletter is carefully designed to drive engagement, with clear calls to action (CTAs) in every piece to guide readers to the Aerozone website for deeper interaction.

Strategic Execution:

• Content Development and SEO: All content is crafted and published to the website with SEO best practices, ensuring greater visibility and search engine performance.
• Analytics-Driven Strategy: We monitor website and newsletter data to inform future content, fine-tuning the messaging to reflect audience interests and maximize impact.
• Photo Curation and Design: Vaux selects and edits all accompanying photos to create visually compelling and cohesive newsletters and web articles.
• Production and Oversight: We oversee the entire production schedule, keeping Aerozone staff on task and ensuring timely, high-quality output.

Results:

This ongoing content marketing strategy has successfully driven growth in website traffic, increased engagement with Aerozone’s initiatives, and strengthened the connection between the organization and its stakeholders. Through a deliberate, data-informed approach, Vaux continues to position Aerozone as a thought leader and valuable resource in regional economic development.

Creating Stories That Stick

From social media to email marketing, we are here to help you craft insightful, relevant content and campaigns that capture attention and drive engagement.

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